https://www.katiemoy.com/about daily 0.75 2024-01-18 https://images.squarespace-cdn.com/content/v1/610c15ce00cfc60c197050d9/da750d0b-1608-4e75-8a72-1c1f117d8b4b/IMG_6020.jpg About - Hi, I’m Katie! • I currently work at Hagerty Consulting as a Graphic Designer • I just graduated from the University of Illinois at Urbana-Champaign with a Bachelor of Fine Arts in Graphic Design in May 2022 • I have 6 years of experience using the Adobe Creative Suite (Illustrator, Photoshop, InDesign) • I have 3 years of professional experience in a corporate setting where I stay true to brand guidelines and work on a multitude of projects at once with diverse clients and I have experience with a start-up working with a specific client as a freelancer Contact Me moykatie1@gmail.com https://www.katiemoy.com/homepage daily 1.0 2024-02-06 https://images.squarespace-cdn.com/content/v1/610c15ce00cfc60c197050d9/557af238-3d42-483a-8879-f653e2fbef44/Screen+Shot+2024-01-17+at+7.30.01+PM.png https://www.katiemoy.com/homepage/vintage-heart-cake-phone-case-designs monthly 0.5 2024-02-06 https://images.squarespace-cdn.com/content/v1/610c15ce00cfc60c197050d9/d72694a0-9395-4750-9df2-1ce40a331cfc/CakePhoneCaseMockup.png https://images.squarespace-cdn.com/content/v1/610c15ce00cfc60c197050d9/4134ff20-c225-49b4-a773-551ae3701ce3/Heart+Cake+Phone+Case.png Graphic Design - Vintage Heart Cake Phone Case Designs https://images.squarespace-cdn.com/content/v1/610c15ce00cfc60c197050d9/297542ad-0b30-48a2-ae8f-1a31985eb05d/Heart+Cake+Phone+Case_KM.png Graphic Design - Vintage Heart Cake Phone Case Designs https://images.squarespace-cdn.com/content/v1/610c15ce00cfc60c197050d9/207dc20f-4048-4956-ad33-f3deabc12427/Phone+Case+1+Mockup.png Graphic Design - Vintage Heart Cake Phone Case Designs https://images.squarespace-cdn.com/content/v1/610c15ce00cfc60c197050d9/7d52c28a-143a-47ec-98a5-8fedc2bc61d2/Phone+Case+2+Mockup.png Graphic Design - Vintage Heart Cake Phone Case Designs https://images.squarespace-cdn.com/content/v1/610c15ce00cfc60c197050d9/e01b24f0-d262-471e-9f04-7da9e6765620/Phone+Case+3+Mockup.png Graphic Design - Vintage Heart Cake Phone Case Designs https://images.squarespace-cdn.com/content/v1/610c15ce00cfc60c197050d9/f6b2e3a4-23f9-4b4b-8a47-8c837b57249d/Screen+Shot+2024-02-06+at+10.37.27+AM.png Graphic Design - Vintage Heart Cake Phone Case Designs https://images.squarespace-cdn.com/content/v1/610c15ce00cfc60c197050d9/86b50b13-611c-4d25-890d-b769480c270b/Screen+Shot+2024-02-06+at+10.37.52+AM.png Graphic Design - Vintage Heart Cake Phone Case Designs https://images.squarespace-cdn.com/content/v1/610c15ce00cfc60c197050d9/2160b137-ff6b-48cd-a8cf-c16b3ef736d0/Screen+Shot+2024-02-06+at+10.38.29+AM.png Graphic Design - Vintage Heart Cake Phone Case Designs https://www.katiemoy.com/homepage/capstone-vitality monthly 0.5 2022-04-05 https://images.squarespace-cdn.com/content/v1/610c15ce00cfc60c197050d9/d212dbaf-1416-43cf-b14f-fd76f6ae5280/Vitality_AppMockup.png Graphic Design - Capstone - Vitality - Vitality - Senior Capstone Project UIUC BFA Exhibition 2022: BFA Graphic Design Exhibition 2022 Current Live Link to Prototype: Vitality - Sustainable Fashion App The aim of this research project is to explore a topic of interest and present an informed opinion to an audience of your peers. https://images.squarespace-cdn.com/content/v1/610c15ce00cfc60c197050d9/ea003746-786d-412d-8663-2d900ce09632/vitality+sticker+logo.png Graphic Design - Capstone - Vitality - The Problem: How is fast fashion affecting the environment negatively and how can we make sustainable fashion more accessible and affordable for users? Solution: To help solve this problem, I am informing and educating users on what sustainability in fashion is and how it's important to improve the quality of our lives, protect our ecosystem, and preserve our resources for future generations. https://images.squarespace-cdn.com/content/v1/610c15ce00cfc60c197050d9/bfe2d2d9-b24d-4b55-b051-a0d2f45eb6b4/Screen+Shot+2022-03-22+at+12.07.22+PM.png Graphic Design - Capstone - Vitality - Make it stand out Final Logo Specifications https://images.squarespace-cdn.com/content/v1/610c15ce00cfc60c197050d9/8552c6b5-d56d-4716-a874-75a4de238663/Screen+Shot+2022-03-22+at+4.26.04+PM.png Graphic Design - Capstone - Vitality - Make it stand out Wireframing https://images.squarespace-cdn.com/content/v1/610c15ce00cfc60c197050d9/bfbd4227-3aa4-4650-be1b-90f4dde69093/Screen+Shot+2022-02-27+at+10.40.08+PM.png Graphic Design - Capstone - Vitality - Make it stand out Initial Screens https://images.squarespace-cdn.com/content/v1/610c15ce00cfc60c197050d9/cb1e6023-b3fa-4eeb-8caf-e48130709040/Screen+Shot+2022-03-03+at+9.48.24+AM.png Graphic Design - Capstone - Vitality - Make it stand out Low-Fi https://images.squarespace-cdn.com/content/v1/610c15ce00cfc60c197050d9/3c5c84e9-e1dd-4046-8ea5-1e0006efee0b/Screen+Shot+2022-03-03+at+9.48.29+AM.png Graphic Design - Capstone - Vitality - Make it stand out Low- Fi https://images.squarespace-cdn.com/content/v1/610c15ce00cfc60c197050d9/74fb74fd-e2f9-4dd3-88fb-8b8a1680f151/Screen+Shot+2022-04-12+at+10.18.40+AM.png Graphic Design - Capstone - Vitality - Make it stand out App Advertisement in Mall https://images.squarespace-cdn.com/content/v1/610c15ce00cfc60c197050d9/412273f9-9481-49ba-90c5-7e0dd827cac8/Vitality_BusinessCardMockup.png Graphic Design - Capstone - Vitality - Make it stand out Vitality Business Cards https://images.squarespace-cdn.com/content/v1/610c15ce00cfc60c197050d9/4cda1f6e-f423-4b72-b293-b918c533ab12/Vitality_Sign_Mockup.png Graphic Design - Capstone - Vitality - Make it stand out App Advertisement Outside Store https://images.squarespace-cdn.com/content/v1/610c15ce00cfc60c197050d9/a4058882-dd06-480e-932b-a8106e57bce6/Vitality_Mockup1.png Graphic Design - Capstone - Vitality 3 Mobile App Screen Mockup https://images.squarespace-cdn.com/content/v1/610c15ce00cfc60c197050d9/2c07022f-de91-4d1e-bce4-f7a8da6bdb25/Vitality_InstagramPostsMockup.png Graphic Design - Capstone - Vitality - Make it stand out Instagram Post Mockup https://images.squarespace-cdn.com/content/v1/610c15ce00cfc60c197050d9/37ae7eff-d0e2-434a-b58e-cf6425e0b5bc/Moy_Katie_Preview.png Graphic Design - Capstone - Vitality - Make it stand out Vitality Screens Mockup 2 https://images.squarespace-cdn.com/content/v1/610c15ce00cfc60c197050d9/d212dbaf-1416-43cf-b14f-fd76f6ae5280/Vitality_AppMockup.png Graphic Design - Capstone - Vitality Mobile App Screen Mockup https://images.squarespace-cdn.com/content/v1/610c15ce00cfc60c197050d9/d8e3fee1-a60b-43dc-a650-41a49ba300b1/Vitality_StoreWindow_Ad.png Graphic Design - Capstone - Vitality - Make it stand out App Advertisement Store Window https://images.squarespace-cdn.com/content/v1/610c15ce00cfc60c197050d9/cc555f9a-290c-4d5a-a128-c4e89fddc045/Welcome+Page+copy.png Graphic Design - 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Vitality https://images.squarespace-cdn.com/content/v1/610c15ce00cfc60c197050d9/8d3050e0-3f9c-42cd-9b6a-150b084ec598/Empty+Cart.png Graphic Design - Capstone - Vitality https://images.squarespace-cdn.com/content/v1/610c15ce00cfc60c197050d9/db36bb5b-63b8-4df5-9fca-c4d1489ab1c1/Profile+-+Order+History.png Graphic Design - Capstone - Vitality https://images.squarespace-cdn.com/content/v1/610c15ce00cfc60c197050d9/391705ef-6da7-4ef4-ace4-0ba10dbe73e6/Info+Home+Page+%E2%80%93+1.png Graphic Design - Capstone - Vitality https://images.squarespace-cdn.com/content/v1/610c15ce00cfc60c197050d9/4f174130-5ae6-4960-94dd-611265af32a4/Profile+-+Wishlist.png Graphic Design - Capstone - Vitality https://images.squarespace-cdn.com/content/v1/610c15ce00cfc60c197050d9/9b859a6d-6f9f-4342-bbde-eaece8bdf70e/Info+Home+Page+%E2%80%93+2.png Graphic Design - Capstone - Vitality https://images.squarespace-cdn.com/content/v1/610c15ce00cfc60c197050d9/42b1efa9-0d4e-4949-af21-4183806c04e8/Profile+-+Bookmarks.png Graphic Design - Capstone - Vitality https://images.squarespace-cdn.com/content/v1/610c15ce00cfc60c197050d9/0e137dd4-8e82-436c-85c3-2698f025f532/Info+Home+Page+%E2%80%93+3.png Graphic Design - Capstone - Vitality https://images.squarespace-cdn.com/content/v1/610c15ce00cfc60c197050d9/9f244b82-1777-4a7d-82b4-f43de25492ea/Profile+-+Settings.png Graphic Design - Capstone - Vitality https://images.squarespace-cdn.com/content/v1/610c15ce00cfc60c197050d9/43e9d589-a722-4009-81dc-bfc12b44e62f/Info+Home+Page+%E2%80%93+4.png Graphic Design - Capstone - Vitality https://images.squarespace-cdn.com/content/v1/610c15ce00cfc60c197050d9/40c62c61-d65a-4e6c-a9d7-9f27776fe9e4/Info+Home+Page+%E2%80%93+5.png Graphic Design - Capstone - Vitality https://images.squarespace-cdn.com/content/v1/610c15ce00cfc60c197050d9/98369588-b791-44fd-9a07-e984824eed2a/Info+Home+Page.png Graphic Design - Capstone - Vitality https://images.squarespace-cdn.com/content/v1/610c15ce00cfc60c197050d9/61b88403-8667-4924-bc8d-d2f0eadd2927/Marketplace+Home.png Graphic Design - Capstone - Vitality https://images.squarespace-cdn.com/content/v1/610c15ce00cfc60c197050d9/257e9b3f-dc0e-4ab2-8466-b2ceb43511d6/Marketplace+Search.png Graphic Design - Capstone - Vitality https://images.squarespace-cdn.com/content/v1/610c15ce00cfc60c197050d9/09592593-dc2e-4c8e-8ff2-c224b52025d0/Miakoda+-+Product+1.png Graphic Design - Capstone - Vitality https://images.squarespace-cdn.com/content/v1/610c15ce00cfc60c197050d9/63eab02a-ce63-404e-969c-068f7898573b/Miakoda+-+Product+2.png Graphic Design - Capstone - Vitality https://images.squarespace-cdn.com/content/v1/610c15ce00cfc60c197050d9/9a98efc6-ff45-4a2b-8ae1-0f60c271a961/Miakoda+Home.png Graphic Design - Capstone - Vitality https://images.squarespace-cdn.com/content/v1/610c15ce00cfc60c197050d9/a8f04b8f-b29b-4eaa-a5ac-c5cc2dd29b90/Profile+-+Bookmarks.png Graphic Design - Capstone - Vitality https://images.squarespace-cdn.com/content/v1/610c15ce00cfc60c197050d9/b09e2294-40fe-4e03-aa9d-e5fb7a571ed5/Profile+-+Order+History+%E2%80%93+1.png Graphic Design - Capstone - Vitality https://images.squarespace-cdn.com/content/v1/610c15ce00cfc60c197050d9/5a35e34b-113a-4175-8e43-7fef116093a1/Profile+-+Order+History.png Graphic Design - Capstone - Vitality https://images.squarespace-cdn.com/content/v1/610c15ce00cfc60c197050d9/4b0898c6-e09e-4447-a8c1-6035f86e7523/Profile+-+Settings+%E2%80%93+1.png Graphic Design - Capstone - Vitality https://images.squarespace-cdn.com/content/v1/610c15ce00cfc60c197050d9/bcbe492b-9a88-4f42-8780-1712fd873067/Profile+-+Settings.png Graphic Design - Capstone - Vitality https://images.squarespace-cdn.com/content/v1/610c15ce00cfc60c197050d9/c4c0b278-895b-4283-835f-dcc22263a34c/Profile+-+Wishlist.png Graphic Design - Capstone - Vitality https://images.squarespace-cdn.com/content/v1/610c15ce00cfc60c197050d9/b44af44e-ecd1-402c-ac99-300fa743aee7/Profile+Home.png Graphic Design - Capstone - Vitality https://images.squarespace-cdn.com/content/v1/610c15ce00cfc60c197050d9/4dee8d67-8a14-4ddc-942f-967d7250c6bd/Resources+-+Styling.png Graphic Design - Capstone - Vitality https://images.squarespace-cdn.com/content/v1/610c15ce00cfc60c197050d9/14b2b4d7-385d-42a7-acb3-95fdc3a3eaba/Resources+Home.png Graphic Design - Capstone - Vitality https://images.squarespace-cdn.com/content/v1/610c15ce00cfc60c197050d9/f2615a0b-28f5-4c5f-aa7f-53a559a87228/Welcome+Page.png Graphic Design - Capstone - Vitality https://www.katiemoy.com/homepage/abbvie-logo-redesign monthly 0.5 2021-11-11 https://images.squarespace-cdn.com/content/v1/610c15ce00cfc60c197050d9/1636662807296-8D682TYNYG7ZZERG83FS/Business_Card_Mockup_038.png Graphic Design - AbbVie Logo Redesign - AbbVie Logo Re-design Prompt For this project, I was asked by the AbbVie Innovation Center to redesign their current logo as a prompt. They wanted a new logo that was more updated and not as busy as the one they have now, so I created three new logos from research to sketches, to finalized digital logos. https://images.squarespace-cdn.com/content/v1/610c15ce00cfc60c197050d9/7b8ec106-bab2-4c5d-a382-b7634d468880/AbbVie_InnovationCenter.png Graphic Design - AbbVie Logo Redesign - Redesign Process Step 1: Decide on brand values/missions Firstly, I took notes on why the original logo was not effective for AbbVie’s standards and then took notes on what they wanted to showcase through their logo like their brand mission and values. Notes: too busy? elements of innovation, learning, working, diversity, networking keep the same font, blue color, use of icons Brand Mission/Beliefs/Values: innovation create solutions inclusion biopharmaceutical company https://images.squarespace-cdn.com/content/v1/610c15ce00cfc60c197050d9/103e03d7-f94a-4679-a75f-eb959c1fc03c/Screen+Shot+2021-11-29+at+6.16.27+PM.png Graphic Design - AbbVie Logo Redesign - Step 2: Research about logos Because AbbVie is a biopharmaceutical company, I had to research what kind of elements could be found in those types of logos. I wanted to implement the idea of both science and innovation in my logo ideas. I took note of the common themes of both kinds of logos. Biopharmaceutical Logos Common themes: DNA strands blue, green leaves/growth Innovation Logos Common themes: lightbulbs mind/brain gears yellow, blue, green (mainly bright colors) https://images.squarespace-cdn.com/content/v1/610c15ce00cfc60c197050d9/065523fb-eae0-4aa3-8f18-7d436390c2f0/Screen+Shot+2021-11-29+at+6.17.37+PM.png Graphic Design - AbbVie Logo Redesign - Step 3: Research about AbbVie’s branding After researching elements found in similar types of logos, I did some research on AbbVie’s brand and browsed through their social media pages like Instagram, Facebook, LinkedIn, and Twitter to take notes of how they brand themselves. NOTES: Uses sans serif font simple icons uses blue, white color palette (sometimes a pop of color) minimalistic https://images.squarespace-cdn.com/content/v1/610c15ce00cfc60c197050d9/72295d64-e598-43cd-84b5-cf0f96848f82/Graffiti+%26+Murals-11.jpg Graphic Design - AbbVie Logo Redesign - Step 4: Creating sketches, digitizing them and finalizing I started sketching my ideas of wanting to include innovation, science, and community by adding elements from each into the 3 final logos. Each logo iteration has a lightbulb to indicate the idea of innovation, an element of science like a DNA strand, and an element of community or human touch through hands or people. Notes: needed a sense of community, coming together, diversity, human touch, working with others innovation, learning (lightbulb, mind, etc) puzzle science (biopharma) + DNA strands, atoms https://images.squarespace-cdn.com/content/v1/610c15ce00cfc60c197050d9/0104c1fb-3880-407b-80ef-7c1798ff67ed/AbbVie_LogoReDesign-02.png Graphic Design - AbbVie Logo Redesign Final Three Logos https://images.squarespace-cdn.com/content/v1/610c15ce00cfc60c197050d9/a38c7126-1613-4b0a-8831-50f661fbccba/AbbVie_LogoReDesign-01.png Graphic Design - AbbVie Logo Redesign Logo ReDesign Digital Iterations https://images.squarespace-cdn.com/content/v1/610c15ce00cfc60c197050d9/2ba8367d-ca97-494d-81dd-0b25f61d6ea6/AbbVie+Logo+Redesign-07.png Graphic Design - AbbVie Logo Redesign - Make it stand out Final Logos https://images.squarespace-cdn.com/content/v1/610c15ce00cfc60c197050d9/18d44ed5-ac3a-4495-81ed-55e8fba676d6/430.png Graphic Design - AbbVie Logo Redesign T-Shirt Mockup https://images.squarespace-cdn.com/content/v1/610c15ce00cfc60c197050d9/62ec5cd8-a61d-455a-aa7b-9ca51e148a30/Business_Card_Mockup_038.png Graphic Design - AbbVie Logo Redesign Business Card Mockup https://www.katiemoy.com/homepage/airbnb-milan-data-visualization monthly 0.5 2021-09-15 https://images.squarespace-cdn.com/content/v1/610c15ce00cfc60c197050d9/1631735021035-HF3RO28RNUEE66ROT15B/subwaymockup.png Graphic Design - Airbnb Milan - Data Visualization - AirBnb - Data Visualization For this project, our goal was to create a visualization and develop one or more packaging or stationery pieces for a data set related to the organization's mission or the project's issue, and the data set that we chose was Airbnb Milan from Kaggle.com https://www.kaggle.com/marcellodomenis/airbnb-milan. The dataset included the names of the hosts, the name of the Airbnb, the neighborhood, the price per night, room type, the availability of nights per year, and a few more categories. https://images.squarespace-cdn.com/content/v1/610c15ce00cfc60c197050d9/1631736615812-S48J02FPANY1E3T2XXGB/imagesoflocations.png Graphic Design - Airbnb Milan - Data Visualization Photographs of AirBnbs https://images.squarespace-cdn.com/content/v1/610c15ce00cfc60c197050d9/1631736279596-O0UWLFLFMYODGJC99ZVP/sketches-04.png Graphic Design - Airbnb Milan - Data Visualization Map of Italy & Map of Italy with locations plotted https://images.squarespace-cdn.com/content/v1/610c15ce00cfc60c197050d9/1631737041739-MWAT35S9YFLCFEOBN7O8/ARTD+351+Project+1+Poster.png Graphic Design - Airbnb Milan - Data Visualization - Make it stand out Visualization Poster https://images.squarespace-cdn.com/content/v1/610c15ce00cfc60c197050d9/1631736840120-3CKPU5LDJVWHCPLL19H5/subwaymockup.png Graphic Design - Airbnb Milan - Data Visualization Train Station Advertisement Mockup https://images.squarespace-cdn.com/content/v1/610c15ce00cfc60c197050d9/1631736956596-NIJIRQ3O5OER94KZWIG6/Airbnb+Milan.png Graphic Design - Airbnb Milan - Data Visualization - Make it stand out Italy AirBnb Poster https://images.squarespace-cdn.com/content/v1/610c15ce00cfc60c197050d9/1631737209509-J6PM54NCHC5ZJA9TSZRX/Airbnb+London.png Graphic Design - Airbnb Milan - Data Visualization London AirBnb Poster https://images.squarespace-cdn.com/content/v1/610c15ce00cfc60c197050d9/1631737185245-4FLBJOSQ2VQ6B2WL8RL7/Airbnb+Buenos+Aires.png Graphic Design - Airbnb Milan - Data Visualization Buenos Aires AirBnb Poster https://www.katiemoy.com/homepage/makerspace monthly 0.5 2021-11-29 https://images.squarespace-cdn.com/content/v1/610c15ce00cfc60c197050d9/e95dc5a8-4e39-41c9-8855-f8f700347bd6/Screen+Shot+2021-11-19+at+12.33.15+PM.jpg Graphic Design - MakerSpace Urbana - MakerSpace Urbana For this project, our goal was to create a new combination mark/logo, for the MakerSpace in Urbana! Makerspace is a generic term for community-operated workspaces where people with common interests in computers, machining, technology, science, entrepreneurship, arts + crafts can meet to socialize and collaborate. https://images.squarespace-cdn.com/content/v1/610c15ce00cfc60c197050d9/c470e1e6-c180-45b8-bba1-87f70a89f7f5/unnamed.png Graphic Design - MakerSpace Urbana - Original MakerSpace Urbana Logo https://images.squarespace-cdn.com/content/v1/610c15ce00cfc60c197050d9/eb715bf6-6300-48c2-b4a4-6363c9192a84/Makerspace-07.png Graphic Design - MakerSpace Urbana - Make it stand out Initial Logo Sketches https://images.squarespace-cdn.com/content/v1/610c15ce00cfc60c197050d9/c17139a5-2755-4c8a-8b4f-8e950fb283e5/Makerspace-09.png Graphic Design - MakerSpace Urbana Final Logo Specifications https://images.squarespace-cdn.com/content/v1/610c15ce00cfc60c197050d9/624d97b8-4860-4add-9830-6aabe8835a6a/Makerspace-08.png Graphic Design - MakerSpace Urbana Logo Digitizations https://images.squarespace-cdn.com/content/v1/610c15ce00cfc60c197050d9/379d3ba2-4e21-46ea-9011-e51a0010133e/Makerspace-10.png Graphic Design - MakerSpace Urbana - Make it stand out Final Logo https://images.squarespace-cdn.com/content/v1/610c15ce00cfc60c197050d9/1628265464616-XD4EPXER6UW856T20MRW/Big+Wall+Mockup.png Graphic Design - MakerSpace Urbana Environmental Mockup https://images.squarespace-cdn.com/content/v1/610c15ce00cfc60c197050d9/1628265395831-APY0QQJLSVZXBCYJL8ZR/bluesignmockup.png Graphic Design - MakerSpace Urbana Logo Environment Application https://images.squarespace-cdn.com/content/v1/610c15ce00cfc60c197050d9/9963c495-2481-481a-96dd-a9dd5cc2254a/shirtmockup.png Graphic Design - MakerSpace Urbana T-Shirt Mockup Merch https://images.squarespace-cdn.com/content/v1/610c15ce00cfc60c197050d9/af4b345d-b667-402c-b718-0f9b9e3141cc/busstopmockup.png Graphic Design - MakerSpace Urbana - Make it stand out Bus Stop Environmental Mockup https://images.squarespace-cdn.com/content/v1/610c15ce00cfc60c197050d9/bd97357d-26cd-4292-83ce-4a6faa5d381d/Wood_Rubber_Stamp.png Graphic Design - MakerSpace Urbana - Make it stand out Stamp Mockup https://images.squarespace-cdn.com/content/v1/610c15ce00cfc60c197050d9/2f57b131-5fac-41d3-9c5e-30fbc1d7e146/Screen+Shot+2021-11-16+at+2.55.37+PM.png Graphic Design - MakerSpace Urbana Business Card Mockup https://www.katiemoy.com/homepage/generationalmarketing monthly 0.5 2021-11-29 https://images.squarespace-cdn.com/content/v1/610c15ce00cfc60c197050d9/1637346632160-EXGW4RYEUHNN3AVXZADZ/Screen+Shot+2021-11-19+at+11.49.17+AM.png Graphic Design - Generational Marketing 2020 - Generational Marketing For this project, our goal was to create an entire branding identity for either Millennials or Gen-Z to construct a brand message about either parenting or organic foods/drinks. I chose to market organic green juice for gen-zers. We each made personas for our audiences and created an advertisement that would appeal to our audiences. We spent a lot of time creating a brand identity through trial and error of how our logo design really connected with the message that we wanted to send out to our audiences. https://images.squarespace-cdn.com/content/v1/610c15ce00cfc60c197050d9/1628183734842-CXNVMTYNPRTR42V131RP/Generational+marketing+process-02.png Graphic Design - Generational Marketing 2020 3 Rounds of Initial Logos https://images.squarespace-cdn.com/content/v1/610c15ce00cfc60c197050d9/263ddcf0-6fac-4ccf-b93b-bd93459658f8/Generational+marketing+process-03.jpg Graphic Design - Generational Marketing 2020 - Make it stand out Color Palette & Font https://images.squarespace-cdn.com/content/v1/610c15ce00cfc60c197050d9/1628183661984-370S6CDFNLS7VSTWKTHQ/Generational+marketing+process-01.png Graphic Design - Generational Marketing 2020 Initial Logo Sketch Designs https://images.squarespace-cdn.com/content/v1/610c15ce00cfc60c197050d9/1628184391698-5LYTF8NIAMRZ36UJGF27/Generational+marketing+process-04.png Graphic Design - Generational Marketing 2020 - Make it stand out Initial Ad Sketches https://images.squarespace-cdn.com/content/v1/610c15ce00cfc60c197050d9/1628184970465-J6OVG12JYL8ZIS6ZN2L4/Generational+marketing+process-06.png Graphic Design - Generational Marketing 2020 - Make it stand out Second Round of Advertisement Mockups https://images.squarespace-cdn.com/content/v1/610c15ce00cfc60c197050d9/1628184637764-ZK61BVRO9V11UMJV6XE7/Generational+marketing+process-05.png Graphic Design - Generational Marketing 2020 First Round of Advertisement Mockups https://images.squarespace-cdn.com/content/v1/610c15ce00cfc60c197050d9/1628194949995-PIB7U1A25HISM0PT74TG/generational+marketing+poster+mockup.png Graphic Design - Generational Marketing 2020 - Make it stand out Final Advertisement https://images.squarespace-cdn.com/content/v1/610c15ce00cfc60c197050d9/1637346632160-EXGW4RYEUHNN3AVXZADZ/Screen+Shot+2021-11-19+at+11.49.17+AM.png Graphic Design - Generational Marketing 2020 Grocery Store Advertisement Mockup https://images.squarespace-cdn.com/content/v1/610c15ce00cfc60c197050d9/53ae37d0-4e26-40b2-94b9-1556d7f5d5a9/StandBannerMockup.png Graphic Design - Generational Marketing 2020 Outside Stand Banner Mockup https://www.katiemoy.com/homepage/onyxeducation monthly 0.5 2021-11-29 https://images.squarespace-cdn.com/content/v1/610c15ce00cfc60c197050d9/1628188884573-IXTYWUHM813356OT87L7/bookmockup.png Graphic Design - Onyx Education - Onyx Education Onyx Education is a self-paced online digital learning experience. Through this client, I was their freelance graphic designer who created digital print advertisements for platforms such as Instagram, Facebook, etc, made iconography for Onyx's interface, redesigned old graphics, and helped design some parts of the Onyx Education E-Book. Year: January 2021 - July 2021 | Role: Graphic Designer | Category: Digital, Print, and Iconography https://images.squarespace-cdn.com/content/v1/610c15ce00cfc60c197050d9/1628187179301-N7HPE0QW0BJPC6QL3F3S/instagrammockup.png Graphic Design - Onyx Education - Digital (Instagram) Advertisements This client assigned me to create over 180 Instagram Posts/Advertisements for the Onyx Instagram pages. These posts mainly informed users of what Onyx Education has to offer and how users can get their own online education. I had to adhere to the brand’s guidelines and aesthethic. https://images.squarespace-cdn.com/content/v1/610c15ce00cfc60c197050d9/1628186812738-C9N8WRNWB1UFC4LT7T9U/ONYX+PROCESS-02.png Graphic Design - Onyx Education Instagram Posts 2 https://images.squarespace-cdn.com/content/v1/610c15ce00cfc60c197050d9/1628186804665-Z10JOYZBM14M9KIISSU6/ONYX+PROCESS-01.png Graphic Design - Onyx Education - Make it stand out Instagram Posts 1 https://images.squarespace-cdn.com/content/v1/610c15ce00cfc60c197050d9/1628187521460-W500BY9U5R01KLSGY7F9/ICON.png Graphic Design - Onyx Education Onyx Icongraphy https://images.squarespace-cdn.com/content/v1/610c15ce00cfc60c197050d9/1628188930588-V4RTHXTW0HZYS0XO8SPO/ONYX+PROCESS-03.png Graphic Design - Onyx Education E-Book Design Layout https://images.squarespace-cdn.com/content/v1/610c15ce00cfc60c197050d9/1628189010596-VWAP7TPWT1FFQ843IT4Z/bookmockup.png Graphic Design - Onyx Education E-Book Mockup https://www.katiemoy.com/fashion-portfolio daily 0.75 2021-12-08 https://www.katiemoy.com/fashion-portfolio/sustainable-fashion monthly 0.5 2022-05-03 https://images.squarespace-cdn.com/content/v1/610c15ce00cfc60c197050d9/83fdafd0-06f8-4857-bcf7-73b69940e78d/1.png Fashion Portfolio - 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Fashion Illustration https://images.squarespace-cdn.com/content/v1/610c15ce00cfc60c197050d9/1489ab2e-7064-4d04-afb5-714b563c5420/13.png Fashion Portfolio - Fashion Illustration https://www.katiemoy.com/modeling daily 0.75 2025-08-06 https://www.katiemoy.com/modeling/portrait-photography monthly 0.5 2025-08-06 https://images.squarespace-cdn.com/content/v1/610c15ce00cfc60c197050d9/d5e5a036-622e-4048-b863-5854bdde3883/IMG_1080.jpeg Modeling - Portrait Photography https://images.squarespace-cdn.com/content/v1/610c15ce00cfc60c197050d9/866c7f8a-0fc4-460c-9055-d485363393d0/IMG_1081.jpeg Modeling - Portrait Photography https://images.squarespace-cdn.com/content/v1/610c15ce00cfc60c197050d9/3c5850be-82ba-4e07-ae47-82b321e7e045/IMG_1082.jpeg Modeling - Portrait Photography https://images.squarespace-cdn.com/content/v1/610c15ce00cfc60c197050d9/b5547db3-dce0-4ae1-b4d5-adf6657aa1f4/IMG_1083.jpeg Modeling - Portrait Photography https://images.squarespace-cdn.com/content/v1/610c15ce00cfc60c197050d9/95221ca3-6d4f-499a-91be-94e9f422f00e/IMG_0652.jpeg Modeling - 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